Promotions that do not pay
Trade spend is a habit. Incrementality is a rumour. The next event copies the last one.
Industry Practice
CPG
From plant to pallet to panel.
Field Context
The work on the floor
Consumer brands run on promotion, mix, and a supply network that is always slightly wrong. We build AI for revenue growth, quality at pack, and a plan that sales, supply, and finance can share.
What we hear
The constraints we are hired to remove.
Network noise
Plants, co-mans, and 3PLs each have a number. S&OP is a negotiation, not a model.
Quality after the fill
Pack defects, label drift, and foreign matter found by the retailer — the most expensive inspector you have.
What we build
Systems, not a catalogue of models.
Revenue growth management
Price, pack, and promo response models with a workflow brand teams already recognise.
Supply and inventory planning
Multi-echelon views that absorb forecast error instead of amplifying it down the chain.
Pack and label vision
In-line checks for fill, seal, code, and artwork — with holds that mean something to QA.
Consumer and unstructured signal
Reviews, tickets, and call notes clustered into issues product and quality can act on this week.
If it is working
What a good engagement looks like from the inside.
- Spend trade dollars on events that actually lift
- Give S&OP one number with a stated uncertainty
- Stop pack defects before they leave the plant
- Turn consumer noise into a short, ranked list
Also in the practice
Start a conversation
Tell us about the operation you want to improve.
A plant, a banner, a brand, a pathway. We will tell you honestly whether AI is the right lever — and what it would take to put it in production.